Perfumer Aaron Terence Hughes grew up surrounded by the scents of his family's flower farm in Cornwall, England, sparking his passion for natural aromas from a young age. Fueled by a fascination with how scents interact with the skin, Hughes used his pocket money to experiment with fragrant oils, leading to the creation of his first fragrances. Noteworthy for their exceptional quality, all scents under the "Aaron Terence Hughes" brand boast a minimum fragrance concentration of 25 percent per bottle, ensuring a potent and long-lasting olfactory experience. The brand offers a variety of fragrance series, often named after the key aromatic notes they contain. Beyond his fragrances, Hughes's ethical principles shine through in his commitment to never include animal by-products or additives in his creations. Upholding a strict stance against animal testing, the brand's products are only available in countries that uphold similar standards for fragrance and cosmetic testing. Furthermore, Hughes has established a charitable organization, supported through the sales of two special fragrances, with 70 percent of the proceeds dedicated to philanthropic causes. This dedication to both quality perfumery and social responsibility sets "Aaron Terence Hughes" apart as a brand with a heartwarming ethos.