Agent Provocateur
Agent Provocateur is a renowned British lingerie brand established in 1994 by Joseph Ferdinand Corre and Serena Rees, his former wife. Joseph Corre, the son of iconic fashion designer Vivienne Westwood and music producer Malcolm McLaren, known for managing the Sex Pistols, was at the helm of the brand's creation. Agent Provocateur gained widespread acclaim for its luxurious designs, quickly attaining a cult following. The brand became particularly known for its alluring lingerie collection featuring a signature blend of old pink and black colors. Notable celebrities like Kylie Minogue, Kate Moss, and Dita von Teese served as prominent brand ambassadors, starring in provocative videos directed by Mike Figgis. In 2007, Corre made headlines by declining a knighthood in protest against Britain's official Iraq policy, showcasing his unwavering commitment to his principles.
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