Amouage

The Sultanate of Oman, located on the southeastern coast of the Arabian Peninsula, was under the rule of Sultan Qaboos bin Said from 1970 to 2020. During his reign, the country transitioned from nomadic traditions to a more modern society with a focus on trade relations with the West. Oman boasts an impressive healthcare system, a stable social safety net, and a comprehensive education policy. In the early 1980s, Sultan Qaboos decided to revive the tradition of perfume production in Oman, dating back to the 9th century, and establish a signature fragrance for his Sultanate. Thus, Amouage, meaning "wave" in Arabic, was founded in the capital city of Muscat, generously funded by the state treasury. Renowned French perfumer Guy Robert was enlisted to create the ultimate Omani scent, incorporating local essences such as myrrh, rosewater, and Omani frankincense. The result was the iconic Amouage Gold fragrance. Amouage fragrances not only provided a sense of national identity for the people of Oman but also served as esteemed representations of the country. Often exchanged as gifts during state visits or found in hotel rooms, these perfumes earned the moniker "The Gift of Kings." In recent years, Amouage has expanded its reach to the international market, offering a touch of luxury that brings the opulence of Oriental perfumery and the rich heritage of Arabian nights to European consumers. Through this prestigious brand, the essence of Oriental perfume culture has made its way onto global skin and into the hearts of fragrance enthusiasts worldwide.