Baldessarini is an upscale fragrance brand that bears the name of Werner Baldessarini, a former executive of Hugo Boss AG. Following his departure from Hugo Boss in 2002, he focused on establishing his own luxury brand. Originally launched by Hugo Boss AG in 1993, the brand debuted its inaugural collection across Europe the following year. In 2002, the brand introduced its first fragrance, Baldessarini, which garnered significant acclaim and received two esteemed Fifi Awards for its excellence in the industry.