BALR. Perfumes

Founded in 2013 by Demy de Zeeuw, Ralph de Geus, and Juul Manders, "BALR." targets a modern and ambitious audience with its range of shirts, hoodies, caps, pants, shoes, and accessories that merge luxury with contemporary style. Drawing inspiration from professional footballer Demy de Zeeuw, a former member of the Dutch national team, "BALR." embodies his vision by incorporating sleek black and white designs that reflect the chic lifestyle of athletes. The brand has gained significant exposure through endorsements by renowned sports figures, leading to the opening of its flagship store in Amsterdam in 2016, while maintaining a strong online presence showcasing its diverse collection.