Betty Barclay is a German brand that competes successfully with international fashion labels. Originally a lingerie factory in the 1930s, the company transitioned to manufacturing women's fashion after the war. By acquiring the Europe-wide license for the U.S. brand "Betty Barclay" in 1955, Max Berk founded the "Betty Barclay Kleiderfabrik GmbH" clothing factory in Heidelberg. Over the years, Betty Barclay has built a diverse fan base with subsidiary brands like "Vera Mont" for elegant dresses, "Gil Bret" for jackets and coats, and "Amber & June" for outdoor fashion. Max Berk's exclusive rights to the "Betty Barclay" brand in the U.S. solidified its success in 1972. The brand's collections offer functional women's clothing suitable for both business and leisure, embracing femininity in various forms. In addition to apparel, Betty Barclay also provides accessories such as bags, hats, scarves, and glasses, along with a selection of fragrances. Hailing from Nußloch, Germany, Betty Barclay has expanded its presence to over 70 countries, becoming known for its timeless sophistication and fashion expertise. Since 1999, the brand has also sponsored tournaments in women's tennis (WTA), women's field hockey, and women's golf (ATP), further solidifying its reputation in the sports industry.