Blauer

Over the course of its history, Blauer has pursued a distinctive path marked by consistent creativity and originality. Established as "Blauer. USA" in the mid-1930s in Boston, USA, the brand saw a resurgence following the economic crisis and Second World War, coinciding with the rise of towering skyscrapers in the city. The initial Blauer collection focused on practical workwear tailored to meet the demands of the era. From 1950 onwards, Louis Blauer's brand became a prime provider of uniforms and turnout gear for law enforcement agencies. The line of pants, shirts, jackets, socks, and other garments gained popularity for their practicality, attracting interest from a range of outfitters seeking durable workwear. "Blauer. USA" secured supply contracts with various military and government agencies, solidifying its reputation as a top-tier supplier of quality workwear. This clientele remains at the core of Blauer's identity, with a strong emphasis on functionality, waterproofness, and premium materials. The brand's commitment to excellence in craftsmanship has solidified its standing as a leader in workwear and uniform production. While catering primarily to the professional sector, "Blauer. USA" also serves the civilian market with designs inspired by its uniform heritage. Notably, the down jackets draw from this legacy and have become highly sought after, reflecting the brand's embodiment of the quintessential American lifestyle.