Comme des Garçons

Japanese designer Rei Kawakubo founded Comme des Garçons in 1969 after being dissatisfied with the fashion available at the time. The name, meaning "so like boys," was chosen simply for its appeal to her. The brand quickly gained attention for its unconventional and rebellious collections that challenged the norms of fashion aesthetics. Kawakubo's vision for Comme des Garçons was to create art, not just merchandise, and to challenge the viewer's perception of beauty. She purposely designs against the tastes of the majority and rejects mass appeal, aiming to push boundaries and create something thought-provoking. The brand's unique approach extends to its fragrance line, which launched in 1994 with "Comme des Garçons Eau de Parfum." Unlike traditional perfumes, Comme des Garçons fragrances follow the same philosophy of going against the mainstream. They explore unconventional scent themes with bold and unexpected combinations, often incorporating synthetic notes without concern for mass market appeal. Just as the brand's clothing collections defy conventions, Comme des Garçons fragrances prioritize artistic expression over commercial success. Each fragrance line delves deep into a singular theme, showcasing a range of interpretations and manifestations. Wearability and traditional scent profiles take a back seat to the overall olfactory experience, creating scents that are as avant-garde and daring as the brand itself.