Established in 1760 by James Henry Creed in London, Creed is a distinguished perfume brand from England that has remained family-owned for over 250 years. With a long history of serving European royal courts and notable figures in culture and politics, Creed has been based in Paris since 1854, now led by Olivier Henry Creed in its 6th generation. Specializing in exclusive custom perfume creations, Creed offers a unique service where fragrances are meticulously crafted on request and guaranteed to be made for the client over a five-year period. The brand also has a rich history, with one of its iconic fragrances, "Erolfa," being specifically made as an exclusive welcome gift for passengers aboard the Titanic in 1912. Known for its marketing that often features well-known personalities and historical anecdotes, Creed's advertisements frequently draw inspiration from aristocratic figures and compelling stories. While evidence for these claims may be lacking at times, the brand's reputation for luxury and exclusivity remains unparalleled in the world of perfumery.