
Diana Vreeland
Premium Fragrance House
His grandmother was undeniably a remarkable woman. Twenty-five years after her passing, her grandson launched a line of perfumes in vibrant colored bottles in her honor. Diana Vreeland's life started in a traditional bourgeois setting, born in 1903 to American and English parents and raised in Paris and New York. Her journey took an unexpected turn when she was recruited by Harper's Bazaar in 1936 for her impeccable sense of style, despite having no prior experience in journalism. Diana Vreeland's innovative approach to fashion journalism set her apart. Her column "Why don't you?" featured clever and eccentric ideas, captivating readers with her whimsical suggestions. As she moved up the ranks to fashion editor, she introduced budding talents like Lauren Bacall to the world. Her influence extended beyond fashion, as she became a trusted advisor to Jacqueline Kennedy Onassis, setting trends in both style and living. Transitioning to "Vogue" as editor-in-chief in the 1960s, Diana Vreeland revolutionized fashion photography by intertwining it with art, culture, and storytelling. Embracing uniqueness over conventional beauty, she celebrated individuality and paved the way for models to become icons. Her iconic parties and bold decor choices at her renowned "Garden in Hell" apartment became legendary social events. In her later years, Diana Vreeland brought her visionary touch to the Costume Institute at the Metropolitan Museum of Art, curating groundbreaking exhibitions and raising the bar for cultural events. Her influence continues to shape the fashion industry, as her unconventional and imaginative approach remains a hallmark of modern fashion photography and editorial content. Diana Vreeland's legacy transcends generations, inspiring countless individuals with her boundless creativity, infectious passion, and unyielding spirit. A true influencer, she captivated hearts and minds during her lifetime and continues to do so, leaving an indelible mark on the world of fashion and beyond.
Diana Vreeland Collection
16 Fragrances
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