Etat Libre d'Orange

Etat Libre d'Orange is a Paris-based perfume brand founded in 2006 with the bold slogan "Perfume is dead, long live perfume!" This unique brand considers itself a "state" (French: état) of perfume freethinkers, operating outside the restrictions of mainstream markets. Embracing perfume as an art form, creator Etienne de Swardt empowers perfumers to fully explore their inspirations in fragrance creation. While Etat Libre d'Orange prides itself on its subversive and taboo-challenging image, it has surprisingly found success in the niche perfume market. The brand's philosophy of making art consumable akin to pop art sets it apart in the industry. In keeping with its rebellious spirit, Etat Libre d'Orange gives its fragrances provocative and sometimes offensive names. For example, "Don't get me wrong, baby, I don't swallow," pushes boundaries with its explicit, sexual-pornographic reference. These unusual names serve as a playful invitation into the world of each fragrance, adding an extra layer of intrigue and mystique.