Farmacia SS. Annunziata Perfumes

Established in 1561 in the heart of Florence by Domenico Brunetti, Farmacia SS. Annunziata started as a pharmacy before adopting its official name in 1876, symbolized by an Annunciation sign above its door. In 1970, Carlo and Laura Azzerlini took over, preserving its pharmaceutical roots while introducing a range of skincare products. Now led by their daughter, Elena Azzerlini, the brand underwent a significant rebranding in 2021, blending tradition with modernity and expanding globally. Farmacia SS. Annunziata has grown from its pharmacy origins to become a respected name in cosmetics and perfumery, seamlessly combining Italian heritage with innovative technology. To mark its impressive 460-year legacy, the company released a special fragrance collection in 2021, celebrating its rich history.