Initio

In 2015, the emerging perfume brand Initio Parfums Privés, headquartered in Dubai, debuted seven gender-neutral scents following four years of thorough research at the prestigious Cannes Film Festival in France. Initio, the Latin moniker of the company, embodies two profound meanings: Firstly, "From the beginning," encapsulating the essence of revisiting perfume's roots as a therapeutic and enchanting force. Secondly, "initiate," encapsulating the notion of unveiling the enigmatic allure and impact of fragrances to individuals. Nadia, the Creative Director of Initio Parfums, perceives New Generation Perfume not simply as a pleasant commodity but as a potent and mystical instrument that captivates and resonates with emotions and the subconscious of each individual. Inspired by Patrick Süskind's literary work, her passion for fragrances is dedicated to crafting scents with a positive and alluring aura, blending natural essences with synthetic fragrance molecules like Hedione to evoke an aphrodisiac influence. At Initio, master perfumers and scent creators collaborate closely with chemists, relishing unrestricted creative freedom, premium raw materials, and boundless financial resources to fuel their innovation and ingenuity, aiming to craft scents that exude optimism, joy, allure, and ardor. Renowned perfumers like Alberto Morillas, Maurice Roucel, Pierre-Constantin Guéros, and Alexandra Kosinski have lent their expertise to Initio, enhancing its olfactory offerings with their distinguished creations. Initio has introduced five distinctive collections, endorsing the layering of The Absolutes and Magnetic Blends for a bespoke fragrance experience. The Absolutes range harnesses the potency of premium natural ingredients rooted in ancient formulations, while the Magnetic Blends collection features synthetic notes crafted by a German scientist mirroring the natural pheromones of musk and ambergris. In the Carnal Blends assortment, the alluring and seductive floral notes are intensified by the fragrance molecule Hedione, while the Hedonist Collection embodies indulgence and fresh starts through a harmonious blend of natural elements. The latest addition, "The Black Gold Project," introduces the highly acclaimed scent "The Oud of Greatness," marking a pinnacle in Initio's aromatic journey.