During the 1950s in America, the rise of direct sales in the cosmetics industry was evident. Jan Day, a young aspiring entrepreneur, aimed to sell cosmetics door-to-door. However, she faced rejection due to not fitting the traditional "glamorous" image. Undeterred, Jan and her husband Frank founded their own brand in 1956, combining their names to create "Jafra Cosmetics." Jafra gained popularity by emphasizing top-notch quality, affordable pricing, and strategic locations. The allure of Malibu as a beauty hub attracted beauty consultants and enthusiasts seeking financial independence. Today, Jafra maintains its commitment to excellence while evolving its product range to encompass comprehensive skincare options such as moisturizers, treatments, and sun protection, along with body and haircare products. The brand also offers a diverse selection of facial care items, fragrances for women, men, and unisex, as well as anti-aging solutions. In adapting to modern trends, Jafra incorporates virtual experiences on its website allowing customers to virtually try on lipsticks, eyeliners, and makeup, setting it apart from competitors and streamlining consultant operations.