As part of a well-rounded public relations strategy, celebrities often venture into various product lines bearing their name - for instance, Jennifer Lopez is a prime example, particularly in the American market, with her own range of perfumes. Since 2001, the "JLO" brand has been offering a collection of sporty and functional fashion, in addition to numerous successful fragrances created in collaboration with twelve esteemed perfumers just a year after its inception. Initially focusing solely on women's fragrances, "JLO" made a notable entrance into the industry with the launch of the floral-fresh aroma of "Glow" (also known as "Glow by JLO") in 2002. This was followed by "Still" (fresh-spicy) in 2003, and "Live" (tropical-sweet) in 2005, establishing her dominance in the market. The success story of JLO also includes the elegantly designed bottles, each intricately crafted to reflect the essence of the fragrance within. After introducing several fragrances and a skincare line, the brand expanded its offerings to include "Deseo for Men" in 2008 - a fragrance targeted for men. To this day, JLO continues to reign as the reigning queen of the fragrance industry, surpassing her celebrity counterparts with a collection of over 30 fragrances from 2002 to 2021.