Jovoy

Established in Paris in 1923 by Blanche Arvoy, the Jovoy perfume and cosmetics brand was renowned for its innovative fragrances and distinctive animal-themed names like "Allez Hop!" and "Allo Coco!" The exquisite handmade Baccarat glass flacons, often shaped like animals, were housed in ornate packaging, making them highly coveted collector's items. Blanche Arvoy also founded Parfums Corday in 1924, known for iconic scents such as "Toujours moi" and "Tzigane." The brand thrived in France and the U.S. until it was acquired by Max Factor in 1961. Meanwhile, Jovoy saw a revival in 2006 with the launch of the "7 Parfums Capitaux," symbolizing major fragrance families in unique Tahitian black pearl-inspired bottles, honoring Blanche's legacy. Under the vision of Francois Hénin, Jovoy evolved into an exclusive niche perfumery in 2011, introducing a new line of fragrances crafted by esteemed perfumers. The redesigned angular glass bottles exude a gender-neutral sophistication, reflecting the brand's commitment to quality and artistry. In 2012, Jovoy's "L'Enfant Terrible" clinched the top spot at the "Global Art of Perfumery" fair in Düsseldorf, reinforcing the brand's dedication to artistic excellence. Today, the Jovoy fragrance boutique in Paris continues to be a haven for fragrance enthusiasts, housing creations from renowned houses alongside its own innovative scents, embodying a harmonious blend of tradition and modernity.