Juicy Couture

When Pamela Skaist-Levy and Gela Nash-Taylor first embarked on their fashion design journey in 1994, they started with a brand called "Travis Jeans". Originally focused on creating chic yet comfortable clothing for women, including mothers-to-be and teens, the brand quickly expanded to include lines for babies, toddlers, and even pets. In 1996, "Travis Jeans" evolved into what we now know as Juicy Couture. Under the direction of "Liz Claiborne, Inc." from 2003 and later "Kate Spade & Company" in 2014, Juicy Couture continued to flourish. While initially focused on the American market, international expansion began in 2005, leading the brand to establish a global presence with nearly 100 stores and outlet locations in over 60 countries within a short span of five years. Known for its fresh, playful, and feminine aesthetic, Juicy Couture's casual fashion transformed sweatpants into a coveted item, becoming a staple in many wardrobes. The brand's signature slogans such as "Dude, where's my Couture", "Born in the Glamorous USA", "Go Couture Yourself", and "Love G&P" pay homage to the brand's founders and add a fun and cheeky touch to their apparel.