The rise of the perfume brand "Kayali" is a fascinating and unconventional journey. By blending traditional Eastern influences with modern digital platforms, the brand has achieved something truly exceptional. The inception of "Kayali" dates back to 2010 when Huda Kattan, renowned for her expertise in makeup artistry, shared insights about cosmetics and fragrances on her blog "Hudabeauty.com" on Instagram. With a massive following of over 25 million, her blog gained immense popularity, driven by her credibility in the beauty industry. Motivated by her loyal fan base, Huda Kattan decided to venture into the fragrance market, launching four distinctive fragrance collections under the brand "Kayali" in 2018. Each collection offers a unique olfactory experience. "Elixir" (11) features a blend of floral and fruity notes like red apple, jasmine, and vanilla, while "Citrus" (08) combines the refreshing scents of bergamot, pink grapefruit, musk, and oakmoss. The "Musk" (12) collection highlights lotus flower, vanilla, and sandalwood, and "Vanilla" (28) delivers a warm essence with orchid, tonka, amber wood, and brown sugar. One of the standout features of "Kayali" is the guidance provided by Huda and Mona Kattan on creating and discovering your own signature scent. Their practical tips empower customers to experiment with fragrance combinations and personalize their olfactory journey. Furthermore, Huda Kattan actively engages with her followers online, seeking their feedback to inform future creations. This direct interaction with fans contributes to the brand's dynamic and customer-centric approach to fragrance development. "Kayali" fragrances are available for purchase online through the brand's website and Huda Kattan’s blog, offering customers convenient access to these unique and alluring scents.