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Lacoste

Lacoste

The renowned fashion brand "Lacoste" is globally recognized for its accessible and stylish clothing. Founded by tennis player René Lacoste in the 1920s, the brand's iconic logo of a crocodile was chosen after a lost bet. Known initially for its practical tennis attire, Lacoste's signature white polo shirts were quickly embraced by customers. Over the years, the brand expanded its range to include a variety of products such as clothing, shoes, jewelry, and watches. With a focus on affordable quality, innovative materials, and collaborations with other brands, Lacoste has gained worldwide popularity. The brand's diverse portfolio includes lines such as "Lacoste L!VE" targeting a younger audience, "Lacoste Sport" for sports and leisurewear, and "Lacoste Home" offering home textiles. Through strategic partnerships and a commitment to timeless style, Lacoste continues to be a leading name in the fashion industry.

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