Lubin

Established in 1798 by Pierre François Lubin in Paris, The House of Lubin quickly gained favor with the imperial court through their fragrance "Eau Vivifiante," later known as "Eau de Lubin." Despite the fall of Napoleon and the restoration of the Bourbons, Lubin continued to thrive, creating scents for Queen Marie-Amélie and gaining the trust of the King of England and the Russian Tsar. In 1830, Lubin became the first French perfumer to export to the New World, solidifying their global reputation. With no heirs, the House of Lubin changed ownership in 1844 to Félix Prots. Despite various changes in ownership over the years, including Henkel, Muehlens, Wella, and Procter & Gamble, the brand's reputation dwindled. In a bold move, Gilles Thévenin, former creative director of Guerlain and marketing director of Rochas, took over the struggling House of Lubin. Revisiting and completing extensive archives, Thévenin reinterpreted classic fragrances, successfully relaunching old scents with a modern twist and revitalizing the brand's image.