Distinguished by its unique approach, "Lux Oud" uses only the rare eaglewood tree to craft its captivating fragrances, setting it apart from other brands that source ingredients from around the world. Founded in October 2018 by Pedram Safari, the British label saw leadership transitions to Farhan Ahmed in March 2019, and eventually to Kamele Brahimi two years later. Based in Salford, UK, the company caters to the growing demand for oud-based products. Instead of offering a variety of scents, "Lux Oud" focuses solely on the singular oud derived from the eaglewood tree, extracted from the resin produced in its bark. This distinctive resin serves as the foundation for the brand's diverse range of fragrances. Eaglewood trees, primarily found in Southwest Asia, impart a spectrum of aromas influenced by specific growing conditions, maturation stages, and root properties, all meticulously refined by "Lux Oud." With the iconic image of an eaglewood tree featuring resin-filled grooves as its logo, "Lux Oud" specializes in premium ouds, exclusive fragrance blends, gift sets, seasonal collections, and refined bar oils tailored for men.