Miu Miu

The luxury Italian fashion house known as "Miu Miu" may sound exclusive, but it actually has deep roots in the fashion industry. Established in 1922 in Paris, the brand is led by CEO Miuccia Prada, who was born in 1949. To avoid confusion with her family name, the brand was cleverly named after her first name. "Miu Miu" made its debut with a Western-themed women's collection just a year after its inception. In 1994, the brand expanded its chic cowgirl aesthetic to the US and later introduced high-end fashion lines and accessories in 2006. In 2015, "Miu Miu" made a transition from fashion to include luxurious fragrances in its offerings. Following the successful launch of their scents, Miuccia Prada returned her focus to the fashion realm. This led to the release of the exclusive "Upcycled by Miu Miu" collection in 2020, inspired by vintage styles from 1940 to 1979 that were reimagined for a contemporary audience. Maintaining its independent brand identity has always been crucial for Miuccia Prada. Until 2005, "Miu Miu" had separate showrooms to reinforce its unique presence in the fashion market. Today, the brand has a global footprint with flagship stores in fashion capitals like Milan, Paris, Florence, and London. From Taipei to Melbourne, Houston to Shenzhen, and Glasgow to beyond, "Miu Miu" has a strong international presence, capturing the hearts of fashion-forward individuals worldwide.