When René Ramillon established "Moncler" in 1952, his primary aim was to offer gear for outdoor activities like camping, hiking, and climbing. The label's designs and inception were influenced by André Vincent, a ski instructor who recognized the necessity for high-quality materials in outdoor settings, especially in ski resorts. This realization led to the creation of the iconic down jacket. As ski tourism boomed in the French-Italian Alps, "Moncler" experienced a surge in sales. The brand's products were also utilized for expeditions, solidifying its reputation. The introduction of down jackets in 1954 marked a pivotal moment for the company. The exceptional warmth provided by these jackets spurred the development of sweaters, gloves, and other essential gear, all rigorously tested by professional mountaineers. "Moncler" down jackets soon became a staple in ski resorts, mountain ascents, winter Olympics, and cold weather destinations. For "Moncler", functionality has always been paramount. Even as lifestyle trends evolved in the 1980s, the brand continued to innovate its designs while retaining their practical appeal. Jackets became lighter, received fresh styles, and gained new functionalities. In 1999, the label launched its inaugural sportswear collection. "Moncler" keeps pace with modern times by continuously updating its down jackets and expanding its range of offerings, all while emphasizing environmental sustainability.