Franco Moschino, born in Italy in 1950, was passionate about fine arts and fashion from a young age. After pursuing art following his school graduation, he immersed himself in design and joined creative teams at Versace and Cadette. In 1983, he founded his fashion brand, Moonshadow S.p.A, later known simply as Moschino. The brand's first boutique in Milan quickly gained fame for its whimsical and unconventional "Moschino style." Moschino's designs are renowned for being colorful, ironic, and at times provocative, reflecting surrealism and challenging the established norms of the fashion world. Franco Moschino stood out as a unique Italian designer who used his creations to satirize the fashion industry, creating a love-hate relationship with other fashion houses. Despite this, the popularity of the "Moschino style" continued to rise, attracting notable fans such as Madonna, Katy Perry, and Miley Cyrus. In addition to its distinctive fashion collections for women, men, kids, teens, and babies, Moschino has been producing and distributing unique fragrances since 1987. These fragrances cater to different target groups and embody the brand's playful and rebellious spirit.