Nautica

The American brand "Nautica" is synonymous with all things nautical, drawing its inspiration from the sea, beaches, and marine life. Established in 1984 by designer David Chu, who rebranded the label from "State-O-Maine" to "Nautica" to reflect his deep-seated love for the ocean. Originally focused on sportswear and leisurewear for men, women, and children, the brand has since expanded globally, offering a wide range of products. Today, "Nautica" is a renowned lifestyle brand with presence in over 70 countries, featuring a diverse portfolio spanning apparel, home textiles, fragrances, watches, and accessories. Acquired by "VF Corporation" in 2003 and later by "Authentic Brands Group", "Nautica" underwent a repositioning in 2020, elevating it to the upper-middle class market segment without compromising its wide array of products.