Cosmetics brands typically hail from America, England, Italy, or France, but Oriflame stands out as a Scandinavian gem. Founded in 1967 by Swedish brothers Robert and Jonas af Jochnick, along with their friend Bengt Hellsten, the brand prides itself on using ingredients sourced exclusively from Swedish nature. This unique approach not only reflects the brand's natural beauty ethos but also ensures the effectiveness of its skincare products. Oriflame's initial offerings included skincare creams, lip products, and mascara sticks crafted from plants, flowers, and herbs native to Sweden. The success of their bestselling eye cream "Tender Care" in 1970 propelled the company to go public on the London Stock Exchange in 1982. Throughout the years, Oriflame has remained dedicated to Swedish nature and animal welfare, extending this commitment to their 6,000 employees worldwide. The brand places a strong emphasis on sustainability, refraining from animal testing as a general policy. In 1999, Oriflame established a child protection organization in collaboration with the Swedish Queen, showcasing its social consciousness. Furthermore, the company operates its own research and development center since 2008 and a specialized skin research laboratory since 2009. Oriflame's beauty and cosmetic products are distributed globally through millions of beauty consultants and online channels, catering to a diverse audience with a passion for natural, effective skincare.