AromaVerse
Police

Police

Founded in 1983 by the De Rigo brothers, Italian fashion label Police emerged under their company 'Charme Lunettes' as a pioneering brand focusing on sunglasses. Quickly gaining popularity for their innovative eyewear designs, Police expanded their repertoire to include fragrances in 1997, followed by successful ventures into watches, jewelry, small leather goods, and apparel. Known for its bold and rebellious essence, Police captures the spirit of non-conformity with refined aesthetics and a distinctive use of the color blue, which became a trademark feature with the introduction of blue mirrored lenses. Drawing inspiration from various sources such as cultural influences, music, streetwear, and art, Police remains committed to unconventional shapes, captivating patterns, and meticulous design elements. Renowned personalities like Tamer Hosny, George Clooney, and David Beckham have endorsed the brand, embodying its ethos of daring exploration and discovery.

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