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Replay

Replay

"Replay" is a renowned fashion brand famous among denim enthusiasts that has expanded its offerings to include exquisite fragrances. The brand was founded in 1978 by Claudio Buziol, who had a vision for creating casual, American-style designs. Using a special "Double Ring Denim" fabric discovered during a trip to Japan, Buziol crafted iconic blue jeans that quickly gained popularity in Italy and the USA. Collaborating with Adriano Goldsmith, "Replay" grew into a global brand with various subsidiaries. Despite Buziol's untimely passing in 2005, his legacy lives on through a foundation supporting young artists. Today, "Replay" offers a full range of clothing, sponsors athletes and clubs, and features world-renowned models in its advertising campaigns.

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