Master perfumer Roja Dove, who spent two decades at Guerlain, founded his own luxury perfume brand - Roja Parfums. He caters to an exclusive clientele, offering custom fragrances for elite customers who are willing to pay $30,000 per perfume. While the identities of his clients remain confidential, reports suggest they include notable figures such as singers, designers, and even members of the British royal family. Roja personally curates and selects each ingredient in his exquisite range of perfumes and scented candles, categorized into floral, oriental, and chypre compositions. The first fragrances from his collection debuted in 2007, followed by a steady expansion in the subsequent years. According to Roja Dove, every perfume he creates starts with a name that embodies passion and tells a unique story. Drawing inspiration from his earliest olfactory memories, such as the scent of his mother's evening attire as she bid him goodnight, Roja infuses his creations with unparalleled emotions and distinct narratives. Roja Parfums are available at prestigious retailers like London's iconic "Harrods," where Roja oversees a luxury perfumery on the 5th floor. In addition to his own exquisite scents, the collection also features perfumes from renowned brands like Tom Ford and Clive Christian, offering a wide array of olfactory experiences for discerning customers.