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Santa Maria Novella

Santa Maria Novella

Established in 1221, "Santa Maria Novella" is the oldest perfumery with a rich history rooted in Florence, Italy. Founded within a monastery, the brand originally processed local herbs into medicine in its pharmacy. With the outbreak of the plague in 1380, the demand for medication and fragrances increased significantly. Fast forward to 1533, when Catherine de Medici relocated to France with her perfumer, Renato Bianco, bringing the brand's heritage and top-notch ingredients with her. This move helped solidify "Santa Maria Novella" as a respected name in the global market. Over the years, the brand has evolved to meet current demands, expanding its range from medicinal tinctures to luxurious natural fragrances and skincare products. Today, "Santa Maria Novella" offers an array of products, including perfumes, skincare items, body care essentials, and room fragrances like scented candles and atomizers. Particularly noteworthy is the "Acqua della Regina" collection, specially created to celebrate the brand's 800th anniversary. Those captivated by the exclusive fragrances of "Santa Maria Novella" can find them in selected online retailers and the brand's official website.

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