Tola Perfumes, inspired by the ancient unit of measurement that represented rare and precious products, was founded by Dhaher Bin Dhaher in 2010. This perfume brand reflects the rich tradition of Arabic fragrances by blending classical and avant-garde elements. Dhaher Bin Dhaher's upbringing surrounded by the art of perfumery, as his family engaged in producing bakhoor and perfumed oils, instilled a deep appreciation for exquisite scents. Drawing from this heritage, he began experimenting with creating unique fragrances that honor Arab traditions while meeting international standards for luxury perfumes. Each scent is meticulously crafted to evoke memories, travel experiences, and the essence of the past. Describing his perfumes as "Authentic, original, and artistic," Dhaher Bin Dhaher now focuses on expanding the brand's reach through distribution across Europe. The journey of Tola Perfumes continues, offering a sensory experience that seamlessly merges tradition with contemporary sophistication.