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Tommy Bahama

Tommy Bahama

The essence behind the fashion brand "Tommy Bahama" was to embody a laid-back beach lifestyle. The founders, Tony Margolis, Bob Emfield, and their spouses, embraced this relaxed way of living and wanted to share it with others through their clothing line. They believed that leisure and sports apparel should go beyond the typical three stripes or Swoosh seen in sportswear, leading to the establishment of "Tommy Bahama Group Inc." in 1993. Drawing inspiration from co-founder Tony Margolis's personal style, Tommy Bahama's designs mirror attire he would wear while unwinding or watching the sunset on the beach. This personal touch is evident in the names of their collections, such as Tommy Bahama Relax and Tommy Bahama IslandActive for men. In addition to casual wear, Tommy Bahama embraces a laid-back lifestyle through a range of accessories including sunglasses, watches, hats, umbrellas, indoor and outdoor furniture, and fragrances for both men and women. The brand even ventured into premium rum production in 2007 with "Tommy Bahama Rum." To reach a broader audience, Tommy Bahama employs a PR strategy that includes international licensing in Canada, Japan, Australia, and the USA. Those interested in embracing the carefree lifestyle of Tommy Bahama can find a variety of products in local and international online stores as well as on the brand's official website.

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