Ulric de Varens Perfumes

Embracing the philosophy of "a new concept in perfumery, less complex, liberated, fun ... more of lifestyle," Ulric de Varens offers a wide range of scents that cater to a diverse audience rather than a select elite. With a focus on drugstores, Ulric de Varens has become a dominant force in the fragrance market in many countries, including Germany. Despite foregoing rare ingredients and intricate compositions, the brand upholds its commitment to delivering excellent perfumes that defy the notion that affordable means inferior quality. Esteemed perfumers such as Pierre Bourdon and Jean Claude Ellena have been drawn to collaborate with Ulric de Varens, finding the challenge of creating within mass-market constraints both stimulating and rewarding.