Ulric de Varens is a globally recognized perfume brand established by Ulric Viellard in Paris in 1981. The brand's mission is to create simple yet high-quality everyday fragrances that are accessible to all at affordable prices. Embracing the philosophy of "a new concept in perfumery, less complex, liberated, fun ... more of lifestyle," Ulric de Varens offers a wide range of scents that cater to a diverse audience rather than a select elite. With a focus on drugstores, Ulric de Varens has become a dominant force in the fragrance market in many countries, including Germany. Despite foregoing rare ingredients and intricate compositions, the brand upholds its commitment to delivering excellent perfumes that defy the notion that affordable means inferior quality. Esteemed perfumers such as Pierre Bourdon and Jean Claude Ellena have been drawn to collaborate with Ulric de Varens, finding the challenge of creating within mass-market constraints both stimulating and rewarding.