Yardley

Well-established in the beauty industry, Yardley of London is a prestigious brand with a rich history dating back to the 18th century. Founded by the Cleaver couple in 1770, the brand's origins are shrouded in mystery due to a fire destroying historical records. Revived by William Yardley in 1823, the company has flourished with a range of products including soaps, perfumed waters, creams, and pomades, all embodying classic British charm. Throughout the 19th century, Yardley enjoyed significant success, notably gaining royal endorsements in the early 20th century. Their commitment to lavender as a signature ingredient has remained steadfast, further enhancing their allure. Despite facing challenges in the late 20th century leading to bankruptcy in 1998, Yardley was eventually acquired by Wipro, an Indian multinational corporation. Today, Yardley's diverse product offerings encompass body care essentials, luxurious fragrances, soaps, oral care products, and talcum powder. With a legacy of refinement and elegance, Yardley continues to captivate consumers with timeless beauty essentials that evoke a sense of British sophistication.