Yosh

The Yosh brand's origin is marked by a fascinating narrative. In 1994, Yosh Han experienced a moment where she felt serendipitously in the right place at the right time. Staring at a plethora of perfume bottles on towering shelves in a store, she sensed a profound connection and decided to step inside. Unbeknownst to her, this impulsive decision would shape her destiny. Despite the puzzled reaction of the store owner, Yosh Han was adamant that she belonged there, even though he didn't require any assistance at the time. Thus began Yosh Han's journey as an apprentice in the enchanting realm of perfumery. Over the course of two years, she delved deep into the realm of essential oils, uncovering their therapeutic properties and experimenting with myriad combinations to craft exquisite perfume oils with her innate gift for minimalist elegance. Yosh Han's creative process is guided by spirituality and a holistic philosophy, evident in the 'Evanescent Collection' where each fragrance is designated a numerical value representing its fragrance family, associated chakra, and numerological insights. While her more recent creations adhere to traditional compositions and nomenclature, Yosh Han's distinctive approach infuses each perfume with a blend of artistry and esoteric wisdom.