Abercrombie & Fitch

The evolution of the American fashion brand "Abercrombie & Fitch" has been a unique journey. Originally established in 1892 by merchant David Abercrombie as a camping and outdoor accessories store in Manhattan, the brand took a turn when lawyer Ezra Fitch became his partner in 1900. As their offerings expanded to include shoes and women's clothing, the partnership eventually dissolved in 1907 due to differing visions for growth. Fitch carried on the business alone, branching out to open stores in multiple states. Despite facing bankruptcy in 1977, the brand made a remarkable comeback in 1988, reemerging as a go-to destination for young, trendy men's and women's fashion under the "Abercrombie & Fitch" label. Today, "Abercrombie & Fitch" has expanded its fashion empire with labels like "Hollister," "Gilly Hicks," "Abercrombie Kids," and formerly "Ruehl No.925". Focusing on youth and young-at-heart consumers, the brand's fragrances are equally fresh and vibrant. Popular among female buyers is the "No. 1" collection, featuring floral-fruity scents like mandarin, pear, jasmine, and orange blossom. For those drawn to a sweeter aura, the "8" collection offers a tantalizing blend of tonka bean, poppy, and bergamot. In the realm of men's fragrances, "Abercrombie & Fitch" presents the "Fierce" series. This collection includes perfumes, deodorants, shower gels, aftershave, and gift sets with a unique combination of ingredients such as sandalwood, musk, dark amber, cedarwood, basil, and sage, creating an original and exotic appeal. The presence of "Abercrombie & Fitch" spans across the U.S., Canada, Puerto Rico, Europe, and Asia, with physical stores and an online platform offering fragrances, fashion, and accessories.