Avon

Avon, a prominent fragrance brand, originated from a humble beginning as a bookseller's small token of appreciation to his female customers. David McConnell, an avid book fan and entrepreneur, started creating perfumes to accompany the books he sold in New York during the mid-19th century. The captivating scents soon overshadowed the literary offerings, leading McConnell to establish the "California Perfume Company" in 1886. This marked the beginning of door-to-door sales for his unique fragrances. In 1939, the company was rebranded as "Avon," inspired by David McConnell's love for William Shakespeare. The introduction of the Avon consultant concept, developed with the help of sales representatives, further solidified the brand's presence globally. Avon's extensive product line includes skincare, body and hair care items, makeup, and a wide range of fragrances for both men and women. Special collections cater to male grooming needs, and the brand also offers accessories like hairbrushes and skincare tools. Avon's success is driven by its emphasis on direct sales, exceptional quality, and diverse product offerings. With a presence in over 100 countries, the brand's network of millions of consultants promotes and sells more than 3,000 beauty products. While door-to-door sales remain a key distribution channel, customers can also conveniently shop through Avon's online store.