Axe / Lynx Perfumes

In the world of fragrances, cosmetics, and personal care products, the brand "AXE" from the British corporation "Unilever" stands out. Founded in 1983, "AXE" offers a distinctive range of products in the US, Europe, and South Asia, known as "LYNX" in New Zealand, Australia, Ireland, and the UK. Available in over 100 countries, "AXE" offers a fixed line of skincare and styling products including deodorants, shower gels, aftershave, eau de toilette, body sprays, and roll-on deodorants. Known for its unique and bold fragrances like chocolate, coffee, and leather, "AXE" has been synonymous with men's grooming products for years, aiming to enhance their confidence and appeal. The brand made waves with its "Axe effect" advertising campaign portraying men as irresistible, and later expanded to include products for women in 2012. Despite occasional controversies, "AXE" continues to set trends and push boundaries in the industry.