When concerns about the environment started to gain attention in the mid-1970s, Patricia and Mel Ziegler of San Francisco were quick to take action. These avid travelers founded the Banana Republic Travel & Safari Clothing Company in 1978, pioneering one of the world's first upcycling brands. From the start, the brand's mission was to source pre-owned clothing suitable for outdoor, travel, safari, and adventure activities, refurbish it, and introduce new modifications or features. Items with worn areas, outdated styles, or leftover fabric scraps were all welcomed with open arms. This vision catered to a specific niche audience - adventurers and thrill-seekers. The brand's fashion offerings reflected the lifestyles of its target customers: practical, durable, functional, active, fresh, and contemporary. Even after being acquired by "Gap Inc." in 1983, Banana Republic stayed true to its roots while expanding its range to include more upscale collections and accessories. Over the years, the brand continued to grow, starting in North America with over 520 retail locations. In the early 2000s, Banana Republic made its mark on the global stage, opening stores in Tokyo (2005), Istanbul (2008), and London (2008). Since 2012, Banana Republic has been making its collection available in Europe through online sales, offering customers across the continent access to the brand's unique blend of sustainable fashion and adventurous spirit.