Boadicea the Victorious

Michael Boadi, born in London in 1969, is a renowned hairdresser who has worked with top fashion houses and celebrities. His international recognition began in 1994 with an assignment for Vogue magazine, establishing him as a key influencer in the fashion world. In 2003, he ventured into perfumery and founded a luxurious and highly regarded brand, Boadicea the Victorious. A self-taught perfumer, Boadi is known for his exceptional talent in creating fragrances, collaborating with undisclosed perfumers to bring his unique ideas and visions to life. The brand's name, Boadicea the Victorious, pays homage to both Michael Boadi and the historical figure of Boudicca, a Celtic princess known for her rebellion against Roman occupation. The brand draws inspiration from Celtic heritage, pride, and determination, symbolizing courage and British resilience. Boadicea the Victorious not only reflects British craftsmanship and tradition but also features exquisite flacons in Celtic-style designs, echoing the brand's connection to its historical muse. While the fragrances of Boadicea the Victorious may not exhibit a typical "British" scent like other iconic British brands, such as Floris or Penhaligon's, they are revered for their quality and sophistication in the market. Following the success of Boadicea the Victorious, Michael Boadi launched his second perfume brand, "Illuminum," in 2011, further showcasing his talent and creativity in the world of perfumery.