Established in 1939, Breil Milano has a rich history of crafting exquisitely designed timepieces, starting with alarm clocks in 1942 and wristwatches in 1970. A groundbreaking innovation came in 1979 with the introduction of the "Beaubourg" model, featuring a bracelet that could be easily fixed by a push button. In the 1990s, Breil garnered a strong following with iconic watch designs. The versatile "Manta" model from 1994, initially designed for men, gained popularity among both men and women. Continuing to push boundaries, in 1996, Breil introduced the "Midway" model, the first quartz chronometer tailored for women. Evolved into a luxurious lifestyle brand, Breil offers a range of premium wristwatches, exquisite jewelry, and stylish eyewear. In 2006, the brand expanded its offerings to include fragrances crafted in collaboration with acclaimed perfumers Olivier Polge and Sylvie Fischer, along with International Flavors & Fragrances Inc.