Diesel

The famous "Diesel" fashion house stands as one of the largest and most beloved brands in the apparel industry globally. Originally stemming from the jeans company "Moltex", Italian designer Renzo Rosso acquired a major share in 1978, renaming it "Diesel" a year later for its strong and universally recognized essence. Launching their debut independent denim collection crafted for men initially, Rosso took full ownership in 1985 as the brand reached its zenith. By 1989, women's denim joined their lineup, drawing significant acclaim.<br /> <br /> The 1980s and 1990s served as Diesel's platform for global recognition, fueled by a spirit of individuality, vigor, and unwavering resolve. The brand's path to success was paved with a diverse array of styles and cuts, with iconic designs like the "Saddle" (1988) and "55DSL" (1994) cementing their reputation. Diesel also made headlines with groundbreaking PR campaigns and innovative marketing strategies.<br /> <br /> In 1996, Diesel established its first flagship stores in key locations like London, Rome, and New York, later venturing into e-commerce in 1997. Today, Diesel has expanded its reach to over 80 countries, offering not just denim but also a range of products including eyewear, watches, fragrances, and children's toys, solidifying its position as a true global powerhouse in the fashion industry.