equality.fragrances is a scent brand that was introduced in 2019. Its inception was inspired by the political shifts during the European elections that year, marked by the emergence of far-right movements. In response to this socio-political environment, the brand endeavours to convey a message of inclusivity and receptiveness through the art of fragrance. equality.fragrances operates on the belief that the sense of smell is a potent human faculty, capable of triggering memories and shaping actions. Thus, the brand's scents are designed not just to offer olfactory delights, but also to serve as a conduit for expressing principles such as compassion and fairness. Beyond being a mere purveyor of fragrances, the brand positions itself as a crusade. Every wearer of equality.fragrances is regarded as a member of a collective dedicated to core human principles. By urging individuals to set aside biases and champion a culture of openness and approval, the brand cultivates a community bound by fundamental values.