Guess is a globally recognized lifestyle brand established in 1981 by the Marciano brothers, who emigrated from France to chase their American dream. The brand's roots lie in trendy jeans tailored for the American market, which propelled its initial success. Over time, Guess expanded its focus to cater to the European market, always keeping the stylish desires of women, men, and children at the heart of its creations. Renowned for making jeans fashionable through its iconic "Denim" line, Guess has evolved to offer a comprehensive portfolio that includes shoes, bags, and underwear under various labels such as "Guess", "Guess Kids", "Baby Guess", and "Guess by Marciano". Combining American trends with European sophistication, Guess infuses trendy designs, premium fabrics, and a robust distribution network encompassing standalone stores, department stores, and e-commerce to capture the interest of its youthful, alluring, and adventurous audience. The brand's fragrance collection is a curated selection of unique compositions, featuring rare and contrasting ingredients. Examples like "Guess Girl Belle" for women, blending rosé champagne, musk, jasmine, and sandalwood, or "Guess Dare" with lime, cactus blossom, coconut palm, and mandarin showcase Guess's commitment to using only high-quality and luxurious materials across all product lines. Moreover, Guess consistently enlists top-tier celebrities like Paris Hilton, Drew Barrymore, Eva Herzigová, and Claudia Schiffer as the faces of its advertising campaigns, further elevating its chic and sophisticated image.