With a rich history spanning over a century, Patou is not only a renowned perfume brand but also a symbol of luxurious and contemporary fashion. Founded by Jean Patou in Paris in 1887, the brand began as a small fashion studio specializing in sportswear for "white sports" like golf and skiing. Expanding its reach globally, Patou's creations became a staple in the fashion industry, with the brand's unique designs allowing for versatility and creativity in styling. Known for its innovative approach, Patou introduced fragrances in 1925, with iconic scents like "Amour Amour" and "Joy" becoming instant classics. With "Joy" earning the title of the "most expensive perfume in the world," Patou quickly made its mark in the fragrance world, solidifying its position alongside prestigious brands like Chanel. Today, Patou continues to captivate audiences with its timeless perfumes and continues to be a beacon of elegance and sophistication in the fashion industry.