Jijide
Jijide is a niche fragrance brand originating from Italy, established in 2016 through a unique partnership between Chinese and Italian visionaries. The brand derives its name from the Chinese term 积极的 (jī jí de), which embodies a proactive and lively approach towards life. Distinguished for its innovative blend of Chinese and Italian influences, Jijide showcases distinct fragrance compositions that set it apart from conventional perfumery. Embracing diversity, Jijide challenges societal norms regarding gender, ethnicity, and social status. Jijide's scent development is driven by a commitment to exploration and originality, resulting in contemporary and dynamically evolving fragrances. With a strong emphasis on sustainability, the brand prioritizes the use of eco-friendly and safe ingredients in its production processes. Situated in Milan, Italy, Jijide presents its collection online and at exclusive retailers. To discover more about their fragrances and purchase options, interested customers can visit the brand's website.
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