AromaVerse
Loewe

Loewe

The storied legacy of Loewe dates back to 1846 when a workshop specializing in leather goods was established in the heart of Madrid. The brand truly flourished when German artist Enrique Loewe Roessberg joined forces with the workshop in 1872, heralding a new era of success. By 1905, Loewe had earned the prestigious title of Court Supplier to King Alfonso XIII of Spain, solidifying its reputation for excellence. Over the years, Loewe expanded its presence with flagship stores in Madrid and Barcelona, capturing the attention of discerning clientele. In the mid-20th century, Loewe made significant strides in the world of fashion and fragrance. Iconic handbags crafted from box calf leather by designer Pérez de Rosas became beloved classics, setting the stage for the brand's continued success in the luxury market. The launch of "L de Loewe" perfume in 1972 marked a new chapter in the brand's evolution, followed by the introduction of timeless fragrances like "Loewe pour Homme" and "Aire". Notably, the collaboration with LVMH in 1987 propelled Loewe to international prominence, further cementing its status as a beacon of luxury. In the modern era, Loewe continues to captivate with a diverse range of women's and men's fragrances, including beloved creations like "Agua de Loewe" and "Quizás, Quizás, Quizás". The brand's commitment to luxury is exemplified by exclusive collections such as La Colección and Un Paseo por Madrid, which epitomize sophistication and artistry. With a rich heritage spanning over a century, Loewe remains a timeless symbol of elegance and refinement in the world of perfumery.

[More...]