M. Asam

The fragrance brand "M. Asam" is not just a typical label; it is part of a unique corporate network with an intriguing history. Founded by Ingrid and Erich Asam in 1963, the company initially focused on creating high-quality cosmetic and anti-aging products using grapes. Their innovative approach and use of premium ingredients set them apart in the industry. In 2000, the company was passed on to the next generation, Mirjam and Marcus Asam, who established "M. Asam GmbH." They introduced a range of natural-based products in 2003, which were distributed through various shopping channels. By 2005, "M. Asam" had entered the American market and expanded its presence to over 30 countries by 2008. In 2013, all brands under the company were consolidated under the "BHI Beauty & Health Investment Group," including the "M. Asam" label. The brand's product range includes cosmetics, makeup, body, face, and hair care products. From eyelashes to nail care, rejuvenating masks to hair styling, "M. Asam" offers a comprehensive selection to cater to all beauty needs. Additionally, the brand offers a variety of perfumes with scents ranging from sweet and floral to woody and fruity. "M. Asam" products are available through the company's online store, select department stores such as Galeria, and on TV channels like QVC, giving customers multiple avenues to purchase these luxurious products.