The creator of the brand "Matière Première" is Aurélien Guichard, a renowned French perfumer hailing from Grasse on the scenic Côte d'Azur, where his family has passed down a deep-rooted passion for fragrances through seven generations. With a background in fragrance design and global collaborations, Guichard decided to break free from the mass production limitations he encountered while working at "Givaudan" and established his own label in 2019 with substantial funding of 1.3 million euros. "Matère Première" prides itself on meticulous attention to detail, selecting raw materials based on their origin, cultivation method, and extraction process to maintain the essence of each ingredient. The brand's debut collection featured six distinct perfumes, each meticulously crafted to embody the highest standards of quality. Key ingredients like guaiac wood, lemon oil, frankincense, sandalwood, and ambrette seeds play a central role in the creation of these luxurious scents. Aurélien Guichard's illustrious career has seen him develop over 140 fragrances, showcasing his remarkable expertise gained from working with industry giants like "Givaudan" and "Quest International." "Matière Première" fragrances are available for purchase online, in select high-end department stores, and through the brand's official website, allowing perfume enthusiasts to indulge in the exceptional olfactory experience crafted by this master perfumer.