The brand name "Porsche" is synonymous with more than just high-speed sports cars. It embodies qualities like excellence, sophistication, innovation, and functionality. These exceptional traits have been extended to various products beyond the realm of automobiles through the creation of the iconic "Porsche Design." Established in 1972 in Stuttgart after key members of the Porsche family parted ways with the automotive group, the independent and exclusive lifestyle brand found its home in Zell am See, Austria. In 2003, after being acquired by the parent company, "Porsche Design" merged with "Porsche Lifestyle" to form "Studio F. A. Porsche." The renowned minimalist style and craftsmanship of Porsche are reflected in a wide range of products worldwide. The distinctive Porsche aesthetic is often featured in lifestyle brands, influencing women's and men's fashion, high-end footwear, travel bags, accessories like pens, smoking paraphernalia, bags, jewelry, and even fragrances. In the realm of sports, "Porsche Design" is actively engaged in running, water sports, winter sports, golf, and tennis, occasionally collaborating with industry leaders like "Adidas." The brand's influence extends to eyewear, lighting fixtures, kitchen furnishings, and even telecommunication devices. The brand's distinct blend of sophistication, design, accuracy, and opulence shines through in the iconic chronographs produced by "Porsche Design." Notable milestones include creations like the "Chrono I" (1973), the Compass watch (1978), the titanium chronograph (1980), and the "Ocean 2000." Moreover, the creative studio of "Porsche Design" also undertakes commissioned projects for renowned companies such as "Telekom," "Siemens," and "Faber-Castell."